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Marketing Research QuizCover
What should a research project clarify before choosing a method?Multiple choice
A team interviews its own target users about a new service. What type of data is it collecting?Multiple choice
A researcher analyses an existing government population table. What type of data is this for the project?Multiple choice
You know where customers abandon a process, but want to explore their individual reasons in depth. Which method fits best?Multiple choice
What is the main problem with "How satisfied are you with our price and delivery speed?" as a single-rating question?Multiple choice
Which survey question is most neutral?Multiple choice
A shop surveys only its most loyal customers about why people stop buying. What is the main limitation?Multiple choice
What is a pilot test of a questionnaire useful for?Multiple choice
A survey asks for a favourite channel but offers no option for "None of these". Why might that matter?Multiple choice
Ice-cream sales and swimming increase together during summer. What can that association alone establish?Multiple choice
What feature strengthens a causal comparison in a well-run A/B experiment?Multiple choice
A survey invitation reaches 500 eligible people and 100 respond. What is the response rate under this simple definition?Multiple choice
Why can nonresponse bias matter?Multiple choice
Which reporting choice is most responsible?Multiple choice
A study does not need participants' exact home addresses. What is the better approach?Multiple choice