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Advertising QuizCover
A company pays for a sponsored message promoting its new service. Which activity is this?Multiple choice
A campaign aims to introduce an unfamiliar brand to people who have never heard of it. Which primary objective fits best?Multiple choice
Before choosing ad creative, which question most directly defines the campaign brief?Multiple choice
An ad receives 120 clicks from 6,000 impressions. What is its click-through rate?Multiple choice
An advertiser spends $300 on 150 clicks. What is the average cost per click?Multiple choice
Which call to action is clearest for an ad promoting a free product demonstration?Multiple choice
You want to test whether headline A or headline B performs better. Which setup gives a cleaner comparison?Multiple choice
An ad promises a free trial, but its destination only offers a full-price purchase. What is the main problem?Multiple choice
What is the distinction between reach and impressions?Multiple choice
What is a frequency cap intended to limit?Multiple choice
Which evidence best supports a specific factual product claim in an ad?Multiple choice
An ad has a high CTR but almost no sign-ups. What should you investigate?Multiple choice